Pipemore joins PCL's performance programme - Partner+
Sheffield-based tyre inflation and compressed air equipment manufacturer PCL has welcomed Pipemore Ltd to its pioneering Partner+ initiative, which is aimed at growing the brand’s market share by supporting distributors to flourish.
“The key goals of Partner+ are commitment and service,” said Marketing Campaigns Executive, Alex Bailey “The programme will suit distributors who are PCL ambassadors, eager to grow their PCL product offering and share a mutual goal to grow and prosper. The Partner+ programme enables distributors to develop and sustain long term sales to their own customer base, rather than just transactional sales.”
In return for a Partner+ distributor’s commitment and collaboration, PCL offers a comprehensive range of business and marketing support tailored specifically to the partners individual needs.
Mike Casson and Jay Hartley from Pipemore visiting the PCL Factory in Sheffield
The main reason for Pipemore partnering with PCL is due to their range of products that are well presented and fully supported by their local sales engineer, Trevor Swift. Alex added, “Pipemore has always shared our enthusiasm and trust in PCL products with our customers and the Partner+ programme offers us the support and resources to translate this within our future marketing efforts.”
Mike Casson, Managing Director of Pipemore commented: “PCL products are recognised as being the leader in air technology, innovative, of premium quality and made in Sheffield. This is something we stand by and are excited to be able to further promote PCL to our existing and future customers. We have already done some great marketing work with PCL such as our open days with the PCL van which have returned a great response from our customers, and we are look forward to see what the new year will bring.”
“I am excited to be onboarding Pipemore to our Partner+ programme.” said Alex Bailey. “I had the pleasure of meeting them at the end of summer this year and knew they would be a great fit due to their passion and enthusiasm for PCL. I look forward to seeing what 2025 brings!”.
Pipemore's new signage and PCL Merchandise Stand at their trade counter in Sheffield