PCL Partner+ Distributor News

Sheffield-based tyre inflation and compressed air equipment manufacturer PCL has announced the launch of its new Partner+ initiative, which is aimed at growing the brand’s market share by supporting distributors to flourish.

“The key goals of Partner+ are commitment and service,” said Sales Director Lee Wright. “The programme will suit distributors who take a broad range of our cutting-edge products. This will enable them to develop and sustain long term sales to their own customer base, rather than just transactional sales.”

In return for a Partner+ company’s commitment, PCL offers a range of incentives, including branded workwear, signage, advantageous trading and credit terms, standard and bespoke marketing support and advice on the use of mailing lists. PCL will also support on Point of Sale posters, product display stands and assistance with online promotion, including social media and website visibility.

Distributors with space to